Submission for the Creative Conscience Awards 2016.
Go Naked is a campaign that is calling people to unite against the use of plastic produce bags and unnecessary packaging in general. It is a useless practise that is suffocating the planet. This campaign aims to promote the idea of “going naked” as in refusing to use plastic bags for their fruit and vegetables or buying them wrapped in plastic as well as buying products that are generally overpackaged.
This campaign also provides people the platform to educate each other via app about ways to live a more plastic free life. It enables them to share photos of products that they think are well or badly packaged with an option to contact the manufacturers and distributors via social media to draw more attention the issue using negative and positive examples.
This campaign aims to inspire people to be more part of the solution rather than the problem.