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Ser Uma Parte

The city branding is based on colours that represent the city’s character, it being liberal, trendy, creative and diverse also tie it all together through the use of azulejos, which are a form of painted tin- glazed ceramic tile work that can be found almost everywhere in the city and have a strong cultural value.
An important part of the branding itself was to make the city more democratic and give the people the option to design and order their own tiles via the Tiler app and apply it to their houses or shops giving the people the opportunity to feel more of a part of the city.

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